Sources of truth

| Metric (linked to definition) | Source of truth link | Group | | ------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | — | ------- | | ARR | ARR tracker | Finance/Sales | | IARR | ARR tracker | Finance/Sales | | New Business IARR | ARR tracker | Finance/Sales | | Expansion IARR | ARR tracker | Finance/Sales | | Churned IARR | ARR tracker | Finance/Sales | | Net dollar retention | ARR tracker | Finance | | Logos | ARR tracker | Finance | | Open pipeline | Salesforce (current quarter and current fiscal year) | Sales/Finance | | Qualified pipeline | Salesforce | Sales/Marketing/Finance | | Weighted pipeline | Salesforce | Sales/Marketing/Finance | | Average sales price | ARR tracker | Sales/Finance | | Average revenue per user | | Sales/Finance | | Close rate | | Sales | | Win rate | | Sales | | DAU/MAU | Looker | Product | | DAU/WAU | Looker | Product | | Activation | Amplitude | Product | | Active user | Looker | Product | | Retention | Amplitude for Cloud; Self-hosted is WIP | Product | | Product | | Feature saturation | Looker for non-Cloud | Product | | Product qualified lead (PQL) | Lead analytics | Product | | Marketing qualified lead (MQL) | Lead analytics | Marketing | | Customer health score | Vitally | CE | | Product | | License seats | Sourcegraph (if you have site admin access) or Salesforce | Sales/CE |