|An autonomous contributor, executor, and collaborator, who has a thorough understanding of the broader market. They see projects through from idea to execution and completion, working cross-collaboratively to raise awareness of Sourcegraph.
|A very experienced Comms leader, driving multiple cross-functional projects in a highly autonomous way that shapes the future of Sourcegraph’s business.
|Scope and Impact
|Manages day-to-day projects autonomously and leads planning initiatives specific to their role, with minor support from manager.
|Drives year-long campaigns and initiatives across the organization.
|Collaborates and influences the comms strategy across the company to develop content and projects. Has a POV about how Marketing should contribute.
|Drives strategy for company projects (launches and campaigns, company kickoffs, important milestones, etc.), managing a wide range of stakeholders to drive results.
May work with agencies, partners, and customers. May own small budgets.
|Drive to Completion
|Oversees work with cross-functional teams to hit project timelines. Proactively surfaces and addresses blockers. Works with manager to resolve complex blockers.
|Keeps all stakeholders on track to hit project timelines. Proactively surfaces and resolves blockers without manager.
|Keeps the company and stakeholders up-to-date through all relevant channels (Slack, company meetings, trainings, etc.) with little guidance from manager. Proactively builds Comms advocates within the company to champion Sourcegraph.
|Influences company strategy and innovation with key stakeholders and leadership.
|Sets and achieves ambitious goals in partnership with manager, works to drive alignment across multiple stakeholders. Proactively flags barriers to achieving goals.
|Independently sets and delivers ambitious departmental goals. Is comfortable challenging strategic direction of projects and company intiatives with support from manager.
|Strong understanding of the entire code intelligence platform and the broader market.
|Expert in all aspects of Sourcegraph as a code intelligence platform and the broader market.
|Understands direct and indirect competitors in our category and how we compare. Creates messaging and comms resources to relay competitive positioning for appropriate channel/audience, with support from manager.
- Social: Drives messaging and campaigns to differentiate ourselves with external audience.
- Internal: Supports leadership with messaging for teams on changing competitive landscape.
|Is an expert on all competitors and uses competitive intelligence. Owns messaging and comms resources to relay competitive positioning for appropriate channel/audience, with little support from manager.
- Social: Proactively creates campaigns and messaging to differentiate ourselves with external audience.
- Internal: Drives comms for leadership with messaging for teams on changing competitive landscape.
|Has a solid understanding of the devtools ecosystem and where Sourcegraph fits in.
- Social: Drives relevant conversation on social channels and seeks guidance from EMs/PMs when needed. Flags relevant conversations happening online and seeks guidance from PM/EM on participating.
- Internal: Works with leadership to keep team informed of market positioning and important company messaging.
|Proactively collaborates across the organization to support messaging and positioning to elevate the Sourcegraph brand.
- Social: Flags relevant conversations happening online and leverages listening data to create campaigns and projects around market trends.
- Internal: Drives internal strategy and messaging based on changing external trends, adjust comms for leadership based on needs of company and market.
|Messaging and Writing
|Works and regularly consults with EMs, PMs, PMM, and/or leadership to craft messaging.
|Drives collaboration on messaging and content for all projects, in partnership with EMs, PMs, PMM, and/or leadership, which requires very little adjustments and consultation.
|Understands how influential devs and dev communities perceive the product and effectively communicates in a way that earns respect from developers. Uses understanding of product to create stronger messaging and community.
|Uses technical intuition to create better messaging and positioning. Evolves nuance and understanding alongside the evolving technical landscape and trends of Sourcegraph and the market.
|Works with leadership to craft messages in their voice, shares outline and collaborates to finalize.
|Has mastered leadership voice and tone, requiring minimal edits.
|Regularly suggests campaign, project, and other ideas to help drive awareness for Sourcegraph and boost team morale.
|Regularly suggests thought leadership projects and comms strategies to help Sourcegraph achieve its goals. Independently works to get such comms projects prioritized and resourced, including driving buy-in at the executive level.
|Effectively consults and collaborates with the senior leadership team on comms projects and direction.
|Partners with senior leadership on all company and product moments, supports them in tough comms moments.
|A strong communicator, who drives cross-functional collaboration efforts and the long-term direction of their team.
Shares their experience and expertise to help others grow, through mentoring and coaching other teammates, focussing on insightful strategy/plans/RFC reviews, etc.
Effectively able to convince and challenge teammates and cross-functional stakeholders using valid expertise and respectful communication.
Routinely drives improvements in team processes.
|Manages conflicting views at the executive level, without need for escalation to their manager.
Used as a resource to uplevel campaigns, programs, or initiatives.
|Engineering and Product
|Effectively partners with multiple PMs/EMs and/or ICs to promote promote projects and milestones internall and externally.
|Works with Product/Eng leadership to promote moments and milestones; consulted by leadership on major decisions for comms support.
|Sales and CE
|Regularly connects with sales team and leadership to understand challenges and opportunities.
Social: leverages social platforms to support Sales’ ID’d opportunities.
|Social: Influences GTM strategy through projects that impact the broader GTM teams (personas, use cases, competitive strategy, etc).
|Owns social/internal comms for any project, with support from manager.
|Serves as the social/internal comms DRI for cross-functional projects.