|Role Summary||An autonomous contributor, executor, and collaborator, who has a thorough understanding of the broader market. They see projects through from idea to execution and completion, working cross-collaboratively to raise awareness of Sourcegraph.||A very experienced Comms leader, driving multiple cross-functional projects in a highly autonomous way that shapes the future of Sourcegraph’s business.|
|Scope and Impact||Manages day-to-day projects autonomously and leads planning initiatives specific to their role, with minor support from manager.||Drives year-long campaigns and initiatives across the organization.|
|Collaboration||Collaborates and influences the comms strategy across the company to develop content and projects. Has a POV about how Marketing should contribute.||Drives strategy for company projects (launches and campaigns, company kickoffs, important milestones, etc.), managing a wide range of stakeholders to drive results.
May work with agencies, partners, and customers. May own small budgets.
|Drive to Completion||Oversees work with cross-functional teams to hit project timelines. Proactively surfaces and addresses blockers. Works with manager to resolve complex blockers.||Keeps all stakeholders on track to hit project timelines. Proactively surfaces and resolves blockers without manager.|
|Internal Communication||Keeps the company and stakeholders up-to-date through all relevant channels (Slack, company meetings, trainings, etc.) with little guidance from manager. Proactively builds Comms advocates within the company to champion Sourcegraph.||Influences company strategy and innovation with key stakeholders and leadership.|
|Maximizing Impact||Sets and achieves ambitious goals in partnership with manager, works to drive alignment across multiple stakeholders. Proactively flags barriers to achieving goals.||Independently sets and delivers ambitious departmental goals. Is comfortable challenging strategic direction of projects and company intiatives with support from manager.|
|Sourcegraph||Strong understanding of the entire code intelligence platform and the broader market.||Expert in all aspects of Sourcegraph as a code intelligence platform and the broader market.|
|Competition||Understands direct and indirect competitors in our category and how we compare. Creates messaging and comms resources to relay competitive positioning for appropriate channel/audience, with support from manager.
- Social: Drives messaging and campaigns to differentiate ourselves with external audience.
- Internal: Supports leadership with messaging for teams on changing competitive landscape.
|Is an expert on all competitors and uses competitive intelligence. Owns messaging and comms resources to relay competitive positioning for appropriate channel/audience, with little support from manager.
- Social: Proactively creates campaigns and messaging to differentiate ourselves with external audience.
- Internal: Drives comms for leadership with messaging for teams on changing competitive landscape.
|Market||Has a solid understanding of the devtools ecosystem and where Sourcegraph fits in.
- Social: Drives relevant conversation on social channels and seeks guidance from EMs/PMs when needed. Flags relevant conversations happening online and seeks guidance from PM/EM on participating.
- Internal: Works with leadership to keep team informed of market positioning and important company messaging.
|Proactively collaborates across the organization to support messaging and positioning to elevate the Sourcegraph brand.
- Social: Flags relevant conversations happening online and leverages listening data to create campaigns and projects around market trends.
- Internal: Drives internal strategy and messaging based on changing external trends, adjust comms for leadership based on needs of company and market.
|Messaging and Writing|
|Messaging||Works and regularly consults with EMs, PMs, PMM, and/or leadership to craft messaging.||Drives collaboration on messaging and content for all projects, in partnership with EMs, PMs, PMM, and/or leadership, which requires very little adjustments and consultation.|
|Developer-First||Understands how influential devs and dev communities perceive the product and effectively communicates in a way that earns respect from developers. Uses understanding of product to create stronger messaging and community.||Uses technical intuition to create better messaging and positioning. Evolves nuance and understanding alongside the evolving technical landscape and trends of Sourcegraph and the market.|
|Leadership Voice||Works with leadership to craft messages in their voice, shares outline and collaborates to finalize.||Has mastered leadership voice and tone, requiring minimal edits.|
|Strategy||Regularly suggests campaign, project, and other ideas to help drive awareness for Sourcegraph and boost team morale.||Regularly suggests thought leadership projects and comms strategies to help Sourcegraph achieve its goals. Independently works to get such comms projects prioritized and resourced, including driving buy-in at the executive level.|
|Leadership||Effectively consults and collaborates with the senior leadership team on comms projects and direction.||Partners with senior leadership on all company and product moments, supports them in tough comms moments.|
|General||A strong communicator, who drives cross-functional collaboration efforts and the long-term direction of their team.
Shares their experience and expertise to help others grow, through mentoring and coaching other teammates, focussing on insightful strategy/plans/RFC reviews, etc.
Effectively able to convince and challenge teammates and cross-functional stakeholders using valid expertise and respectful communication.
Routinely drives improvements in team processes.
|Manages conflicting views at the executive level, without need for escalation to their manager.
Used as a resource to uplevel campaigns, programs, or initiatives.
|Engineering and Product||Effectively partners with multiple PMs/EMs and/or ICs to promote promote projects and milestones internall and externally.||Works with Product/Eng leadership to promote moments and milestones; consulted by leadership on major decisions for comms support.|
|Sales and CE||Regularly connects with sales team and leadership to understand challenges and opportunities.
Social: leverages social platforms to support Sales’ ID’d opportunities.
|Social: Influences GTM strategy through projects that impact the broader GTM teams (personas, use cases, competitive strategy, etc).|
|Cross-Functional Projects||Owns social/internal comms for any project, with support from manager.||Serves as the social/internal comms DRI for cross-functional projects.|