Enterprise & Strategic Technical Advisors

Who we are

Enterprise & Strategic Technical Advisors (TA) are specialized technical experts focused on our customers’ experience and relationships post-sales. We seek to deliver a consistent engagement experience to customers rooted in providing value to them such that they achieve their desired positive business outcomes within their business using our platform and products. We seek to reduce time to initial customer value by training and enabling our dev end users to use and integrate Sourcegraph into their workflows. We also strive to help our customers maximize their return on investment (ROI) and do so by continuously monitoring the health of our customers, becoming trusted advisors to them on all matters related to Sourcegraph and engineering, and building out the tools and processes internally to do this job as effectively as possible. We are responsible for ensuring that customers achieve their success metrics and continue to find new valuable use cases for Sourcegraph.

What is an Enterprise TA at Sourcegraph?

Across the customer lifecycle, TAs are primarily accountable for the following:

  • Customer onboarding & adoption: At contract signature, Sales and Customer Engineering (pre-sales) transition the relationship to the TA team to onboard the customer to Sourcegraph, including their tech and initial set of users. We’re successful when we have helped the customer activate their initial set of use cases.
  • Achieving positive outcomes: we are successful when our customers are realizing the expected value and achieving positive outcomes that are additive to their devs and business.
  • Account expansion: while we seek to first deliver on our promises and commitments to our customers, a deep partnership and trust enables us to uncover and provide thought leadership around additional capabilities that can provide greater outcomes to our customers.
  • Customer advocacy: throughout our partnership, TAs serve as steadfast advocates on behalf of our customers by raising their needs and desires to our Product teams.

Team KPIs / Measures of Success

We use the following metrics to gauge the effectiveness and success of our team:

  • Utilization (Adoption)
  • Consumption (Usage)
  • Retention (Gross Retention)
  • Growth (Net Retention)
  • Value Realization

Utilization (Adoption)

We consider healthy adoption/utilization to comprise at least 80% consumption of purchased seats as measured by Monthly Active Users (MAU) / Total Licensed Seats. We aim to get to 80% consumption within the first 60 days of the engagement (after the production environment is established) and maintain at least 80% consumption at all times.

Consumption (Usage)

TAs seek to educate and enable customer devs to integrate Sourcegraph into their workflows so that they use it multiple times daily. Today, we calculate usage based on a 4-week average lookback of daily active users / last month’s monthly active users.


We strive to make customers for life by being trusted partners and advisors to make our customers successful. We measure ourselves to this premise by ensuring our customers choose us repeatedly. Gross retention is a key metric for measuring our success.


As technical advisors we want to deeply know and understand our customers. It is through this lens of trust and understanding that we are able to strengthen our partnership and help our customers maturity and advance their capabilities. Net Retention is a key metric for measuring our ability to growth with our customers, unlocking more value and capabilities from Sourcegraph within in their teams.

Value Realization

TAs are invested in understanding our customer’s business objectives to best map how our platform and products can empower our customers to meet and beat these objectives. We constantly monitor how the value of our offering is realized against the customer’s business objectives.

Team Resources

Teammate Onboarding & Development Resources

How to Reach Us

This team can be engaged in the #discuss-technical-advisors channel or via the @technical-advisors user group in Slack.